For Raw RSS Feeds
The Calendar is the most popular section of the EPK and the most underused – how can both be true?
Most artists are extremely diligent about keeping their EPK calendars current with the latest updates. Artists with the most verifiable bookings are listed in the Sonicbids charts. But we still consider it underutilized because the importance of adding upcoming performance dates to the EPK is still overlooked by some. In truth, a complete and up-to-date calendar is one of the most useful things in your EPK. Here’s why:
• Listing your upcoming performance dates on your EPK calendar shows promoters, fans, and others viewing your EPK that you are actively performing.
• Promoters, especially those for performance opportunities, will want to know the types of venues you are playing, how often you are performing, and the type of crowd you draw in.
• Without the where’s and when’s, no one will know where to go to see you play
Not a performing artist? You can still use your EPK calendar to your advantage. Record the dates of TV appearances, participation on panel or industry discussions, and upcoming publications that mention you and your music. Promoters of songwriting competitions may be interested in seeing this information to better understand the type of music you write and how actively you promote it.
And don’t forget the Promote My EPK tool, which you can use to customize and embed your EPK calendar on your personal Web site. With this feature, updating your dates has never been easier — you can add upcoming performance dates in your EPK and the changes apply universally.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}