It’s nice to tell everyone how great you are, but it’s even better if you can show how great other people say you are. And if those people happen to get paid to figure out which bands and artists really are great, all the better. You can upload as many as 10 Press Reviews to your EPK, and believe us, promoters want to see them. Put up all the good ones you have.

Sections of the press review in your EPK builder are:

Heading: The title of the article written about you

Publisher: Magazine/newspaper/blog the article was published in

Text: Text of the article

Here are some things to keep in mind when posting press reviews:

Brevity isn’t just the soul of wit – it’s the soul of everything, including press reviews. Keep them short and catchy. Choose the best quotes from the best articles and include those. Promoters are often sifting through many EPKs, so build up to longer reviews by putting them lower on the list so as not to overshadow the others.

• Good press can come from anywhere, especially these days, as blogs and other forms of alternative media become increasingly accepted. Your press area doesn’t have to be reserved solely for print reviews. Choose quotes from blogs, podcasts, broadcast reviews, fan postings, or conversations, as long as you’ve got permission.

• Keep things up-to-date. Show promoters that the press is paying attention to you now, and that you’re relevant. They don’t want to miss out on what’s hot.

• Don’t have any press reviews yet? Get proactive. Check out the Review/PR area of your Promoter Drop Box and use the Email My EPK Out Now tool in your account to get in touch with magazines and newspapers that can review your music.

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