All Supersonic members have the option to upload a video to their EPK. The video has the ability to showcase just how good your act is.

Many artists use their video to show a single song or a clip of a song being played live. This is a good indicator of what a promoter can expect to see if they book you for a live show at their venue. Other artists use a montage of video clips from different performances to get across the notion that they have not only talent, but also consistency.

If you decide to upload a live video, make sure it shows you at your best. If you have a video of an off night with a quiet crowd, then you may want to think twice about putting it up, and wait until you get a video worth showing. Remember: It’s better to go without a posted video for a little while than to put up something that doesn’t make you look good. It’s not impressive to see an artist performing his or her heart out on stage while the only person in the audience is the bartender, asleep on a stool.

Another option is to create an actual music video. If you’ve got an idea, a camera, and a budget, why not? But keep this in mind: A video of a live performance will usually do more for your song than a very obviously unprofessional music video. You don’t have to hire Spike Jonze, but if you don’t think you can at least make it look pretty good, think about whether making it is the best use of your resources.

The third option, and perhaps the best, is to create a promotional video that mixes in elements of your live show. Show how you perform in front of a crowd; splice in some quick clips of the band interacting off-stage; get brief appearances and quotes from fans, or from venues that have placed you on bills before. Show what you’ve got that’s unique.

Here’s an example of a great video, featured on the EPK of Darkwater.

Promoters aren’t necessarily looking for star power, but they do want to see that you’re comfortable, confident, and honest with your music. Remember, a million-dollar video won’t make a bad song any better, so if you’ve got quality music, grab them with what you’ve got.

Technical tips: Supersonic artists can upload a video up to 10 minutes in running time and up to 100 MB in file size into their EPK.

You can upload the following types of video:

• Windows Media (WMV)

• QuickTime (MOV, QT, QTF)

• MPEG1 or MPEG2 (MPG, MPEG)

• Audio Video Interleave (AVI)

Digital video camcorders and capture devices vary, so you should consult your product guide. For information on working with video on your computer, go to http://www.videohelp.com

You can also check out Zamzar.com for free online file conversion if you need help converting a video into one of our acceptable upload formats.

Once your video is uploaded, it is placed in a queue for processing. Processing generally takes up to an hour, but could take up to a day depending on the length of your video and the number videos in the queue ahead of you. Once your video is done processing, it will appear in your EPK in Windows Media and QuickTime formats for both high-speed and low-speed internet users.

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