If you’re regional band/soloist and you play a lot in your home area, then this will be up your alley.
Do you find you have the same friends that come to your show every time you play? While that can be awesome, at the same time deep-down you know that after a while they are going to get tired of hearing your same songs. What’s more, you might be only slowly growing your fan base so it’s hard to make up the difference in draw if your friends decide not to show.
One thing that may help is trying something a bit different at your local shows. Adding something different makes it not only new for you, but also exciting for the people who come to all your local shows. That energy is important, because it creates a chain: Your excitement on stage shoots that energy to the crowd, your biggest fans become extra excited like this crocodile about this “new” show and talk about it more, and ultimately pull new people in for you. After all, nothing is more convincing than word-of-mouth marketing.
Now in terms of making things different, you have to be careful. If you abuse it too many times, then it no longer becomes different. You also don’t want to make it too cheesy or gimmicky, but that all depends on your style and perception of what is cool. Here are just a few ideas that I like:
- Invite a guest musician, especially one that plays an instrument that a band member doesn’t already play.
- Show a movie on a projector in the background done by a local digital artist. Or take it a step further, and make your own soundtrack for a silent film. (Note: there are live video mixers who do some amazing work out there.)
- Have a local painter do a visual representation of your set while you play. (I actually tried this one, and it worked out well, and the painter sold the painting! Double win).
- Play a series of covers from other local bands. I know a band that tried this and it was a successful show. The other bands whose songs were being covered even came out to this one.
- Film a live music video for the set.
Do you have any other ideas for adding some spice to your local show?
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