by Tony Hollums in Marketing & Networking
13 Comments »

If you’re regional band/soloist and you play a lot in your home area, then this will be up your alley.

Do you find you have the same friends that come to your show every time you play? While that can be awesome, at the same time deep-down you know that after a while they are going to get tired of hearing your same songs. What’s more, you might be only slowly growing your fan base so it’s hard to make up the difference in draw if your friends decide not to show.

One thing that may help is trying something a bit different at your local shows.  Adding something different makes it not only new for you, but also exciting for the people who come to all your local shows. That energy is important, because it creates a chain:  Your excitement on stage shoots that energy to the crowd, your biggest fans become extra excited like this crocodile about this “new” show and talk about it more, and ultimately pull new people in for you.  After all, nothing is more convincing than word-of-mouth marketing.

Now in terms of making things different, you have to be careful.  If you abuse it too many times, then it no longer becomes different. You also don’t want to make it too cheesy or gimmicky, but that all depends on your style and perception of what is cool.  Here are just a few ideas that I like:

- Invite a guest musician, especially one that plays an instrument that a band member doesn’t already play.

- Show a movie on a projector in the background done by a local digital artist.  Or take it a step further, and make your own soundtrack for a silent film.  (Note: there are live video mixers who do some amazing work out there.)

- Have a local painter do a visual representation of your set while you play. (I actually tried this one, and it worked out well, and the painter sold the painting! Double win).

- Play a series of covers from other local bands. I know a band that tried this and it was a successful show. The other bands whose songs were being covered even came out to this one.

- Film a live music video for the set.

Do you have any other ideas for adding some spice to your local show?

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13 Responses to “Making Each Show a Little Different”
 

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Making Each Show a Little Different wrote on November 5th, 2008 at 3:13 pm

 

Thanks for this. I think these are very good suggestions, particularly in a tough market like NYC where it can be tough to get people to come out to shows.

Bobby Fingeroth wrote on November 5th, 2008 at 11:09 pm

 

that alligator was photographed just moments after Tony turned his bass amp up to 11.

benjy wrote on November 6th, 2008 at 12:03 pm

 

go info, how about doing segways. If you don’t want to learn a bunch of new songs because of the time factor, how about learning 3 in the same key with the similar groove. Only do the chorus of each song with going into the other, This is great for keeping the audience dancing and interested and it’s less work for you.

Nigel Edison wrote on November 7th, 2008 at 3:30 am

 

Thanks so much! This is really appreciated! We’ve been trying all sorts of different approaches. We had a costume contest at our Halloween show and gave a grab bag of the worst white elephant gifts you could ever think of to the winner of the WORST costume. When I went shopping for all of this stuff, I was so freaking giddy. I bought a Sarah Jessica Parker movie about stables and stallions for a dollar at the dollar store, along with pickled pigs feet, a statue of a cat with nipples, and it made a somewhat hilarious impression on all of those who showed up in costume. The winner of the best costume got a CD from each of the bands playing that night. It was cheap and effective. Thanks for the other ideas, Tony!

Michael Cunningham wrote on November 7th, 2008 at 11:41 pm

 

i liked this.
one thing my band tries to “mix it up” is just play the songs differently each time, and if not each time then always different from recorded versions fans have heard. we do this either with dynamics or just adding in a different transition. obviously this wont work for some genres but for rock/blues/soul/funk/reggae or really anything kinda jammy it works great plus gets you tighter as a band by working on stuff more free formed

matt paradis wrote on November 12th, 2008 at 11:43 pm

 

pot brownies always work. allot of bands out there have done it, and it always brings a crowd. Just beware of the law.

magic man wrote on November 19th, 2008 at 9:59 pm

 

I’m a solo artist, so there’s a bunch of things I do to “shake it up” a bit:
- Play with different people. Sometimes I have a great guitar-player friend back me up; sometimes I have a friend add harmonies; sometimes I split my show with another singer/songwriter and we play/sing a bit on each other’s songs. It’s a great way to introduce new musicians to your friends/fans, and to let them know they’re going to hear something a bit different than last time.

- mini-”themes”: sometimes I plan a show to emphasize my story-songs, or character-songs; sometimes I say “mostly new” songs; sometimes a “request” show; etc. I put this info on my mailers or e-mail announcements.

I think switching it up is definitely helpful if you’re playing to mostly the same audience. You want to motivate them to keep coming, and to hopefully bring a few friends!

Sue Fink wrote on November 25th, 2008 at 3:01 pm

 

I’m relieved to read to NYC is as hard as London when it comes to pulling the crowds (or even the few friends!)
Love Sue Fink’s comments.. very creative!
Thank you so much for these ideas…
What about point collection/loyalty system? The more gig you attend to the more gifts from the band.. Seems to work for some coffee chains and supermarkets!

Miranda HQ wrote on December 1st, 2008 at 6:04 am

 

We are entertainers not just musicians . Using props or staging theatrics into a show is another way of adding a bit of difference to your show. If in a band, you may want to take a break from the electric guitar and inject a couple of acoustic numbers into a set. Wether it being the whole band or maybe just the front man . Another thing i’ve noticed that seems to be a trend now is dress or lack of it. All too many times is ee a band on stage dressed like they just got out of work. Remember, you are an entertainer. Part of that is giving your audience something to look at. Try a theme in dress or ware something no ordinary person would ware. You dont have to be so odd that you look like a clown just different but cool. Set a trend ? It all comes back to this , entertain your audience.

Phil Salamone wrote on December 17th, 2008 at 6:44 am

 

WOW!!! Useful tips. Thanks.

Debbi Verbz wrote on January 10th, 2009 at 9:38 am

 

Thanks for the ideas. Im excited already.

Dannette wrote on February 4th, 2009 at 7:28 pm

 

I like these alot, i just want to add mine too!

kinda like phil samone said. I know alot of dudes wear girls pants these days, as i do…but i wear bright red ones or green or yellow. you would be surprised it gets quite the buzz. or you could hand out a bunch of drum sticks before your show, and tell everyone to hit them together during a certain song. (its all about engageing the audience)

Dave - The Soggy Flats wrote on March 3rd, 2009 at 8:13 pm

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