This article was written by Kavit Haria, founder and consultant at Inner Rhythm in London.

The independent music world is really rocking right now, and if you’re going to take advantage of it and play the game the right way, you’ll need to operate for maximum results.

•   As independent musicians, we have tons of work to be doing, from making and performing music, to doing the promotion, booking the gigs, getting together a band, the accounting, networking and press.  It’s a lot of stuff. Most musicians see no way round it, but there is. Here are a few things to understand:

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Boston’s Mike Davidson Recording presents the “MDR Checklist: 5 Surefire Ways To Improve Your Recordings.” These are money saving strategies that will increase efficiency while in the studio, intended for both the novice and seasoned musician. (more…)

This article was written by Mark Guglielmo, a successful musician who found great success in licensing opportunities for his music.  Now as CEO of Manifest Media, he’s helping other musicians to do the same.

“Like millions before me, I dreamt of making music for a living.  I formed a band, moved to Los Angeles, built a following, got a record deal, and released half a dozen independent and major label albums.  Still, after 15 years in the game, I had no real capital to show for it.  Instead, I waited tables and substituted in schools to pay the bills, which often left me too exhausted or depressed to make music much less establish a solid financial base.  I knew there was a better way. (more…)

This article was written by Clinton Ford Billups Jr., who has 40-years of experience as an entertainment agent, manager and producer. He serves as the live entertainment industry consultant for G2E.
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Whether you’re booking headliners or lounge acts or selling lighting, tickets or other event production services, here are five sure bets to increase your odds for success when marketing to casinos!
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Want to know what a promoter is thinking when reviewing EPKs? Interested in industry and submission advice from the horses mouth? Check out our quick chats. (more…)

This article was written by John Stringer, a successful music industry entrepreneur and singer/songwriter who likes to describe himself as a ‘pragmatic spiritualist.’ As Co-Founder/Co-CEO of PolyPlat Records and lead singer/songwriter for the Billboard chart topping, independent Rock band, State of Man, he is committed to fully living his passions and helping others do the same. Visit www.johnstringerinc.com to find out more.

After successfully booking a show in your target city, one of the next tasks at hand is to line up show Promotion/Marketing. One of the most effective “cost based” means of marketing your shows is printed promotional (”print promo”) items due to the low cost and high amount of impressions per item. Posters may be seen by multiple people each, which can pay big dividends for you, especially if your poster is designed well. Design your poster for maximum impact using the following elements. (more…)

This article was posted from GuitarPlayerZen.com. You can check out his band The Spirits of Music or his myspace page.

Do you have a Personal Brand Statement that defines you as a musician? If you are like most musicians/guitarists you probably have never even thought about it. This morning I attended a Marketing Seminar where the key note speaker, Valerie Pelan, lectured on Personal Brand and Visibility Management, and I sure did learn a heck of a lot that can be applied directly to one’s music career. Having a Personal Brand Statement sets you apart from 99% of the other musicians, as well as helping you to more effectively and efficiently realize your goals. (more…)