This Sonicbids Lounge article was written by Hits Magazine, a leading trade magazine with a management division.

In this day and age, artists have so many platforms to be able to get their music out there. This is both the good news and the bad news. Good news is that it enables artists to be able to do a lot of the legwork that labels wont do anymore, on their own. The bad news is, with so many platforms, picking and choosing the right ones can be difficult. The most important thing for an artist is to know their audience and the demographic they are trying to reach.  Be realistic. (more…)

Want to know what a promoter is thinking when reviewing EPKs? Interested in industry and submission advice from the horses mouth? Check out our quick chats. (more…)

(excerpted from his book, Indie Marketing Power: The Guide for Maximizing Your Music Marketing).

How many times have you thought this: “I’m just not cut out to be a salesman”; “I don’t like promoting myself;” and “I’m too busy to spend my time marketing”?

Marketing your self, your songs, your CDs or your live shows is imperative in this dense media market we inhabit. But getting your signal through all the noise out there often seems like a hurculean task, leaving us feeling paralyzed or powerless.

At one time or another we’ve all shared these feelings. They are real.

Fortunately, to get the business you need, you don’t have to have a “sales personality,” or try to become someone you’re not, or grit your teeth to do things that you find offensive. (more…)

Want to know what a promoter is thinking when reviewing EPKs? Interested in industry and submission advice from the horses mouth? Check out our quick chats. (more…)

From music to airlines to cell phones, consumer expectations for free goods and services is on the rise.  Yup, free- zero, zilch, nada moolah.  In March 2008, the independent trend firm trendwatching.com released an article detailing this new business movement.

So how can musicians keep up with these expectations without giving away all the fruits of their labor for no return? (more…)

I subscribe to a bunch of geeky tech podcasts like TWIT and Diggnation that have been raving about Twitter, a “mini-blogging tool” that basically lets you publish short 140 character updates about whatever’s on your mind.  Think Facebook status updates that you send from a cellphone.  Here’s a generic “Newbie’s Guide to Twitter” if you want to get some details on how it works.

Twitter seems like a great way for bands to interact with their fans while on tour.  (more…)

This article was written by Clinton Ford Billups Jr., who has 40-years of experience as an entertainment agent, manager and producer. He serves as the live entertainment industry consultant for G2E.

Whether you’re booking headliners or lounge acts or selling lighting, tickets or other event production services, here are five sure bets to increase your odds for success when marketing to casinos!

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