(This info and more in Kenny Kerner’s book, “ Going Pro: Developing a Professional Career in the Music Industry.”

So, you sent your EPK to a promoter. What’s next? Why, I am so glad you asked. Two words will open up a world of opportunity for you: Follow Up.

As you might have guessed, there are some good ways to follow up and there are some bad ways. Kenny Kerner, seasoned artist manager, author, and current Director of the Music Business Program at Musician’s Institute, offers some valuable advice about following up.

Kerner suggests you plan two [2] follow up calls.

The first should be planned five business days after sending your EPK. Kerner explains, “that first call should be to confirm that the promoter received your kit.” Start off the call saying: “Hi, my name is… I’m just calling to make sure you received my information.” If the promoter didn’t receive it, come up with a plan to make sure that s/he receives it. If the promoter did receive your EPK, ask if it would be okay for you to call back in a couple days to talk about it. (more…)